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Tuesday, 26 January 2010

Incorporating Digital Signage with Audio for a Multimedia Shopping Experience

Paris chooses ONELAN
Paris is one of the leading department stores chains in Chile with stores located in all the commercially important cities of Chile, including 15 in Santiago. They are present in Chile´s most important Shopping Malls. Paris is part of Cencosud, one of South America´s biggest retail companies. Throughout the stores there is a need for both digital signage and an instore audio channel.

What needed to be done?
Paris had previously been using a windows based digital signage system and a separate instore audio system, but finding both unreliable wanted better reliability and to reduce their ongoing maintenance costs and downtime. Estimated reductions in these justified investment in a ONELAN digital signage system to do both tasks simultaneously on one platform.

Reliability is a key requirement for Paris due to the instability in the power supply and intermittent internet connection in Chile. ONELAN was chosen as the Net-Top-Box (NTB) is run on a Linux platform which is both reliable and has an intelligent file transfer mechanism. NTBs only download from the FTP source any differences to the Schedule/Playlist and allow for network connectivity interruptions. NTBs also self start after an unplanned loss of power.

What is installed?
For remote connectivity, 3G connections are used. The whole system is based on 1 NTB 615 (Publisher), 50 NTB 500 (subscriber players) and an FTP Server. An average of 1-2 subscriber player NTBs are installed in each store connecting to approximately 15 screens.

The result
A Digital Signage network with separate instore music creating a multimedia sales and entertainment solution. The screen content is divided into 3 Zones (1 Advert Video Zone, 1 Video Clips Zone and 1 Text Zone). Adverts are also regularly played full screen.

Download the Case Study

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