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Monday, 29 March 2010

Digital Signage drives Advertising & Interactive Wayfinding in Norweigian Shopping Mall, Norway


Aker Brygge´s shopping mall is situated in Oslo, the capital of Norway, by the Fjord Pier. It is a medium sized shopping mall with 65 stores, of primarily high end shopping. The unique surroundings have created a popular venue, attracting over 6 million people every year. Many Norwegians work at Aker Brygge pier as it has over 86 000 m2 of office space, in addition to housing bars, cafés, restaurants, shops, cinema, stand up theater and boat docks.

Aker Brygge needed a Wayfinder system, and at the same time wanted to show adverts. Doublesided LCD-Signboards met their needs with touchscreens on one side and LCD-screens on the other, showing adverts, as well as stock market information and weather. In addition to the LCD-screens indoors there is also a portrait format 10 mm pixel pitch 25m2 LED-screen installed outside the centre above the main entrance. ONELAN digital signage was chosen as different zones of each screen can be dedicated to different purposes and playlists; in addition, only one system is required for the commercials on both indoor (LCD-screens) and outdoor (LED-screen) installations as the portrait aspect ratio is the same for both.

What is installed
5 ONELAN Net-Top-Box (NTB) 5000s with Touch licences for the Wayfinding, 1 NTB 5000 for the advertising, the 10 mm pixel pitch 25m2 LED-screen, 5 doublesided 46” LCD-Signboards with one-side touch and DVI-signal through fiberoptic cable.

Collaboration
Urban View is a Norwegian company established in 2006 as a media sales company. In 2007 the company started focussing on digital signage and applications with a Wayfinder system for integration with both ONELAN products and LCD-signboards. Through this collaboration a highly functional solution has been developed. In addition to developing software solutions Urbanview also design and produce their own LCD-Signboards, Urban View Korea Co. Ltd. was established in 2009 for manufacturing department in Seoul, Korea. LED screens are also supplied; there are currently two installations of 25m2 LED screens in Oslo: one at Oslo City shopping mall and the other at Aker Brygge shopping mall.

“Digital signage plays an increasingly important role in today’s media jungle. The combination of live pictures, sound and animation placed where people really are, results in outstanding attention and impact. The user interface and ease of use are essential to both advertisers and users to enable them to take full advantage of the possibilities digital signage gives. ONELAN’s content management system is one of a kind: easy to use, gives excellent control and overview - all crucial to advertisers wishing to exploit the full potential of digital signage.” said Kristoffer Andresen, Sales Manager Urbanview.

Monday, 22 March 2010

New Distributor in Korea for ONELAN

ONELAN have signed up a new distributor, Koryo Digiworks in Korea to increase their coverage in this region.

Established in 1987, Koryo Digiworks are a graphic design company that create content for websites; they also sell kiosks. Their business expansion into digital signage with ONELAN is a logical extension to their existing activities.

Tuesday, 16 March 2010

Back or to the Future with ONELAN’s New Carousel Mode

IPTV and Digital signage specialist ONELAN has added a Carousel mode to their IPTV Omni-Server.

The Omni-Server may be operated in a 'Carousel mode' enabling it to record all selected Channels (TV or Radio) for a given period of time in the past, present or future. For example the entire UK FreeView set of channels can be recorded simultaneously. As the disk becomes full, older programs are deleted. The operator can now identify programs from the past and move them to a 'keep' or 'transcode' folder for delivery to the Video Library Server for storage.
This is particularly useful where there is a requirement to record free-to-air programs in the past, present or future e.g in schools and colleges where educational programs are used to enhance the curriculum and engage students.

The feature can also be used by the Police where large volumes of live TV need to be recorded for later analysis, and corporates who want to monitor TV and radio for industry or company information and announcements.

The IPTV Omni-Server is a single box streaming solution for networked delivery and storage of video content via Ethernet networks. It provides a number of key functions within one appliance, firstly acting as an IPTV TV gateway which can take in Digital free-to-air TV broadcasts (DVB-T/Freeview or DVB-S/FreeSat) and re-broadcast out several TV channels onto a network. Any device on the network can then play back the live TV stream using a desktop PC TV software player, or a media player such as a ONELAN Net-Top-Box. A key benefit of this feature is the reduction in RF coaxial cable wiring required.

The IPTV Omni-Server is compatible with ONELAN NTB media players, and with its web browser interface is accessible from anywhere on a network.

Wednesday, 10 March 2010

R&K set their sights on ONELAN

Founded in 1914, R&K are one of Chile´s biggest Optician chains with more than 40 stores across the country as well as over 150 concessions in Chile´s biggest department stores (Falabella, Paris and Ripley). R&K sell sunglasses from wellknown brand names, optical glasses, contact lenses and hearing aid devices.

R & K wanted a way to advertise the products they sell whilst also providing a relaxed and interesting atmosphere in their stores. They had several key technical issues to overcome including the requirement to remotely manage the signage through the local firewall. Originally the FTP was installed at R&K’s site and a remote desktop was used to access the Net-Top-Box (NTB) configuration pages.

R & K’s internal technical department were uncomfortable allowing external companies remote unsecure access to their network across their firewalls. ONELAN were able to offer their Digital Signage Manager’s (DSM) Virtual Private Network (VPN) for this purpose, removing the need for a server or PC on their site. The DSM can optionally act as a VPN of Secure Capped VPN tunnels. TLS V1 is used to securely authenticate NTBs into the VPN. This allows an authorized operator of the DSM to make access to remote NTBs even if they are located behind firewall-routers. In this mode, the operator may be on the same site as the DSM or at another location.

Reliability is a key requirement for R&K due to the instability in the power supply and intermittent internet connection in Chile. ONELAN was chosen as the Net-Top-Box (NTB) is a Linux embedded appliance designed for low maintenance 24/7 operation. NTBs recover quickly after an unplanned loss of power and self-start once power is resumed.

The NTBs also feature an intelligent file transfer mechanism. NTBs will only download from the FTP source any differences to the Schedule/Playlist rather than spending time downloading media again. In addition if transmission is interrupted due to loss of power or internet connection, the intelligent file handling system ensures file transfer resumes at the point where the interruption occurred and does not have to be re-started from the beginning.

R&K´s layout includes one Video Zone (fullscreen advert) and one
Soundtrack Zone. Instead of separate devices the NTBs separate Soundtrack capability have allowed R&K to achieve both their Digital Signage and In Store Audio system requirements with just one device. The whole system is based on an NTB 615 (Publisher), 50 NTB 500 (subscribers) and an FTP Server.

“R&K’s network was recently attacked by a heavy virus and an old Windows platform was one of the suspects. So a more secure solution had to be found. ONELAN’s solution came in and satisfied R&K’s requirements, by being reliable, powerful and supported by a great team” says Alvaro Amar, Network Manager for the R&K Digital Signage Network.

Download the Case Study

Netkom exhibits with ONELAN in Denmark

Netkom will be exhibiting ONELAN Digital Signage products at several shows in Denmark over the next two months.

They are attending Skolebogmessen, Denmark’s largest trade fair for teaching aids - in Roskilde Congress and Sport Center on 10-11 March 2010. Visitors are primarily teachers and educators.

On 24-25th March 2010 Netkom will be showing ONELAN Digital Signage with their ‘Odin’ (online digital information from ONELAN) concept at Skoleledernes aarskongres in Odense, the annual congress for all decision makers in education.

Finally they will be attending Sign 2010 a leading Scandinavian visual communications and digital signage exhibition, from 7-9th April 2010.

Monday, 8 March 2010

Estonia shopping and entertainment enhanced with Digital Signage


Solaris is a state of the art shopping and entertainment centre, with a multi-screen cinema and concert hall, all under one roof, situated in the centre of Tallinn in Estonia.

Solaris chose digital signage as they wanted flexibilty, extensive content possibilities and an easy to use automated system. Digital Signage represents an all-in-one solution that can display all types of information that need to be communicated to visitors. It is very cost-effective to maintain, and very easy to update; numerous screens can be maintained by one person from a single station.

ONELAN was chosen firstly for reliability as the system runs on a Linux platform. Secondly it has the flexible Ad-Hoc feature: so end-users need no training at all to change information or media.

In Solaris, digital signage is used for building guides, for advertising, for dynamic ticket and event information, for exhibiting artistic videos and other visual arts. The content is run from ONELAN Net-Top-Boxes (NTBs), including three NTB-615s, five NTB-610s and one NTB-500S. These drive 120 LCD screens (42"-50") and one large LED outdoor screen.

Content is centrally controlled and managed, using an additional NTB-615. All screens and VGA distribution is at 1080, and all dynamic content (schedules and building guides) is displayed at full HD resolution. Adverts and other video content are run at 1360 x 768 pixels. For dynamic content Solaris use specially designed animated Flash files with Action Script; all information is acquired and updated automatically from dedicated external databases.

Priit Rebane member of the board of Solaris explains: "We chose ONELAN for the following reasons:
a) ONELAN NTB-s are "out of the box and ready to use" so there is possibly no chance to deal with conflicts between hardware and software.
b) Low power consumption and relatively small size of the units.
c) Availability of local support".

Download the Case Study

Friday, 5 March 2010

ONELAN AT INFRAPEDIA, 20-21 MARCH, GREECE

ONELAN will be supporting PanelTV at INFRAPEDIA on 20-21 March 2010 with their Digital Signage and IPTV Streaming products at this leading event in Athens, Greece. With 35 exhibitors in 2009, and set to grow in 2010, Infrapedia targets primarily the education sector.

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