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Wednesday, 29 June 2011

Ravintolamestarit Dishes up Innovative Marketing with ONELAN



Ravintolamestarit Oy, Finland, established the Isä Camillo restaurant and bar in 1997 and have since grown into a chain of seven restaurants. They identified a business opportunity in Kuopio city, which at the time lacked many noteworthy restaurants.

Ravintolamestarit were looking for new and innovative ways to market their business, and on the advice of Avek Esitysratkaisut Oy (Avek), decided to invest in digital signage from ONELAN. They wanted to create a new image for their restaurants by using digital signage, and realised that it could also be used as a unique and effective marketing and information delivery channel.

Ravintolamestarit have installed one ONELAN Net Top Box (NTB) 510 publisher unit and six ONELAN NTB 510 subscriber units. The digital signage is managed and controlled using ONELAN’s Digital Signage Manager (DSM).

The content has been created by Ad Kiiwi as well as Ravintolamestarit themselves. Advertising is focused for different customer groups.
Staff in each restaurant update information such as lunch time menus and offers on an adhoc basis. Advertising and other content (images, videos, press releases etc) are updated centrally every week by Ravintolamestarit Oy.

Each screen also has an RSS news feed showing local news.
Training, real-time maintenance as well as support and some content production are supplied by Avek.

How it is used
The digital signage is used to deliver important information from service and product marketing to event information. Revenue from alcohol manufacturers and other advertisers has helped cover the costs of the initial system acquisition.
The need for traditional marketing is now minimal; since they have installed digital signage the use (and cost) of posters and flyers has reduced by 90%.
While Ravintolamestarit are not planning on expanding their business further at the moment, they are planning to maximise the use of their digital signage technology for advertising with the assistance of Avek Esitysratkaisut Oy.

End user feedback
“We see ONELAN digital signage as an excellent way of standing out from our competition. With digital signage we are now using our time more efficiently and can now concentrate our resources on other things instead of marketing.” Erkka Isotalo, Ravintolamestarit .

About Avek Esitysratkaisut Oy
Avek Esitysratkaisut Oy are a reseller of Aronet in Finland, themselves a ONELAN distributor. They offer solutions for computer and presentation technology including digital signage. Their customer base includes public administration, educational institutes and businesses.

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