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Thursday, 25 August 2011

ONELAN Percolates Through to Dutch Café




Café Bolle is situated in the city centre of Tilburg in the Netherlands. The café management aim to target as wide an audience as possible, offering a variety of theme nights and a film menu with an early dinner for when customers are planning on going to a movie afterwards.
Café Bolle is the first café in Tilburg to adopt digital signage. They wanted to attract customers and then promote special deals to them once they are in the café, and decided that digital signage was the best way to achieve this. ONELAN was selected due to its flexibility and ease of use.

One ONELAN Net-Top-Box (NTB) 620 is installed driving three 42” screens. 80% of the content comprises the café menus and specials and 20% is used to show commercials.

Café Bolle pay a monthly fee for the NTB and the content management by ADL Narrowcasting (ADL). ADL manage all the content and are responsible for updating the menus as well as sourcing the advertising.

The advertising is scheduled to run at different times of day, depending on who is in the café at a particular time e.g mothers and children in the day time, students in the evening.

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