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Wednesday, 14 September 2011

Shanghai Bund Sightseeing Tunnel grows revenues with ONELAN digital signage


Located along the famous Shanghai bund, the bund sightseeing tunnel connects the Puxi to the Oriental Pearl Radio and Television Tower in Pudong.

Modern technologies are applied to the interior walls of the tunnel, providing passengers with pictures, patterns and views to make them feel as if they were right at the scene.

As part of the bund sightseeing tunnel’s tenth anniversary, a photography booth service was started. The bund management were looking for innovative ways to promote their latest offering. They chose digital signage as they decided that it would be an excellent tool to attract the attention of potential customers.

Requirements
• State of the art display system which complements existing technology in the tunnel
• Ability to play high-definition MPEG videos and JPEGs
• Crystal clear sound system to broadcast audio content
• Easy picture file transfer via FTP to enable rapid display to screens
• Attractive and dynamic content creation

Solution
A ONELAN 510 Net-Top-Box was installed to drive two 47” screens, both of which are located at the Puxi entrance of the sightseeing tunnel. There are similar plans to do the same at the Pudong entrance.

The bund management were impressed with the content developed by ONELAN China, which includes a layout enhanced by dynamic video and images. The easy drag and drop function using the FTP server allows digital photographs of potential customers to be displayed almost instantaneously on the TV screens. This enables customers to check their photographs thoroughly prior to purchase.

The combination of smooth audio and visual content has attracted considerable attention from tunnel visitos, prompting many to stop and take photographs at the booth.

“ONELAN’s system has created endless marketing possibilities for the sightseeing tunnel … and has increased our visitor revenue.” Mrs Yang, Bund Sightseeing Tunnel’s Staff Supervisor.

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